United Methodist Cross and Flame Use

Cross and Flame Logo Information

The Cross and Flame is highly recognizable. When people notice our Cross and Flame logo, they connect it with The United Methodist Church. This is a positive linkage, as the people in your neighborhood can immediately recognize The United Methodist Church.

Our national advertising efforts help to strengthen awareness and promote a positive perception of the church. Connecting the symbols to the brand empowers us all.

One of the ways this recognition occurs is through consistent use of the logo. This page is designed to help you do that.

To download all Cross and Flame logos, click here.

Branding Toolkit for United Methodist Churches, Conferences, Districts, and other entities

Identity is more than compliance to standards; it is about delivering a brand experience the audience will grow to trust.

United Methodist Communications’ toolkit makes it easy for local churches, annual conferences, general agencies and other denominational entities to adopt more unified branding across the connection.

UMCom’s templates for incorporating your church name with the official version of the Cross and Flame, downloadable logos, guidelines for fonts and colors – and more. If you encounter technical issues with our downloadable files, contact UMCom about their free logo development service. Learn more here.

The United Methodist Church identity is a key component for developing the brand’s strength and reputation through its consistent application. This toolkit provides all assets and guidelines needed for maintaining visual consistency. Check out all of our free resources below.

Cross and Flame Use

The General Council on Finance and Administration (GCFA) is authorized by General Conference to supervise the use of the Cross and Flame. Questions have arisen as to how it may be used on the Internet.

The relevant provisions of the Book of Discipline provide that the Cross and Flame may be used by official United Methodist agencies, including local churches, to identify United Methodist work, programs and materials.

When official United Methodist agencies and local churches want to use the Cross and Flame on the Internet, there are several protocols to be followed:

1. Please put the registration mark, ®, below the Cross and Flame, preferably to the right of the cross.
2. On your Web page, as close as possible to the Cross and Flame, print the following:

The Cross and Flame is a registered trademark and the use is supervised by the General Council on Finance and Administration of The United Methodist Church. Permission to use the Cross and Flame must be obtained from the General Council on Finance and Administration of The United Methodist Church:

Legal Department
GCFA
Post Office Box 340029
Nashville, TN 37203-0029
Phone: 615-369-2334
Fax: 866-246-2516

Make sure the dimensions of the Cross and Flame are correct.

Learn more from GCFA about use of the Cross and Flame. If you have any other questions or concerns, feel free to contact the GCFA – Legal Department, Post Office Box 340029, Nashville, TN  37203-0029, Phone: 615-369-2334, Fax: 866-246-2516.